I seriously want you to be on my mailing list and I am working hard to make you want to.
How is that for flat out honesty?
Designing opt-in forms and opt-in landing pages is easy because I use Thrive Content Builder and Thrive Leads. However, figuring out what the CTA and content should be is flat out challenging.
Bonus: Download a free checklist of the first plugins that I always install on a new WordPress Blog.
Copy writing is my weakness.
To be completely honest here, this is an extremely frustrating issue. The tips provided in the pdf download are solid and plenty of people have said they added value. The email sequence is considered valuable as well. But what to put on these darn landing pages is kicking my butt.
Finally though, I have some ideas. In today's post you are going to see the first two landing page designs and then what I am changing it to.
Ready?
Landing Page Design 1:
This landing page was designed with Thrive Content Builder. The feedback that I received about this opt-in page is that it didn't tell anyone "why" they should know these tips. It didn't have any emotional pull.
Landing Page Design 2:
The feedback on the first landing page inspired me to create the second version as show below. In this version I explain why you need to know about meta data and tease a bonus item. I also rewrote the headline and created a sub-head call to action.
Note: This landing page was also created with Thrive Content Builder.
The design of the landing page above has really been bugging me. It isn't sexy. Yes, it may provide more information. The headline is less boring (still not sure if it is enticing). At this point the content is something that I want to put thru the test but the design is bugging the heck out of me.
Then yesterday when I was doing some research, I saw a page design that really inspired me. So now I am going to redesign my email opt-in landing page using the inspiration below. Again, I am going to use Thrive Content Builder for this design.
In the video below you will see exactly how I redesigned the landing page. Click here to see the live page.
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Conclusion:
There is no such thing as a perfect landing page. You can read all of the articles and you can write amazing copy but in the end, you have to run tests. My first landing page did have conversions (people signing up) but it was obvious that the page could be better. Now the page has been updated with more information, a better headline and a better design. Now it is time to see if it converts any better.
The most important question that this landing page will answer is "Did I create something that my audience wants?" That is the real question and sometimes the answer is yes and sometimes the answer is that I missed the mark.