At the Northeast Texas Writer’s Conference in April, I met up with book authors and bloggers-to-be one on one, and I was asked about how to set up their blogs to make money with Google AdSense ads. These can be successful avenues of passive income IF you get a lot of traffic (hits) to your blog. You only make money when someone clicks on the ad that is delivered to your page. I leave most of the particulars of this happy magic to digital marketers. But I do like to give a frame of reference for those who may be new to some of the lingo.
If you want to skip the diagram and tutorial, I made a video at the bottom that will walk you through the steps.
Here’s a diagram to help demonstrate the money chain and how you, the blogger / publisher, fares in all of this. Note below who the real winner i$.
So when you break it all down, there are a lot of ways to skin this online advertising cat, and this is just scratching the surface. You may not get paid very much at first (I get .01 and .02 payments all the time for the blogs that I’ve let lapse), but as your traffic grows, your payments could, too.
[su_note note_color=”#f1f043″ radius=”8″]It is a violation of Google Terms to click on your own Google Ads. Do not click on ads on your blog, just to test them out. Also, tell your family members not to click on the ads, as a favor.[/su_note]
Before you start the steps below, you will need to have a Google AdSense account and a WordPress site and you will want to log in to both.
Step 1: Choose My ads.
Step 2: Choose New ad unit.
Step 3: Give your ad a name.
A. Type in a name for your ad such as Sidebar Ad 1 (location on my blog helps me remember where it’s going)
B. Choose the size and shape of your ad.
[su_note note_color=”#f1f043″ radius=”8″]Note: In this demo I chose the option for Responsive ad size. The process listed in the steps below is the same no matter the size that you pick.[/su_note]
Step 4: The screen below will pop up on your screen. Click inside the box and the code will automatically highlight. When the code is highlighted, right-click and select copy.
Step 5: Hover your mouse over Appearance in the WordPress Dashboard. Choose Widgets.
Step 6: In this step, you will drag the Text widget to the SidebarWidgets area. (Your dashboard may look slightly different, but you should have an area here like this.)
A. With your Left Mouse button, click and hold on the Text Widget.
B. Drag Text Widget to SidebarWidgets zone and release left mouse button.
Step 7: Right click and paste AdSense code in Text Widget.
Step 8: Press Save.
Step 9: Refresh blog page with sidebar showing.
How to add a Google AdSense ad to a WordPress Sidebar from Renee Groskreutz on Vimeo.
About Making Money with AdSense
There is a real potential of making money with AdSense but the secret is to have a great deal of traffic. I found a helpful article, that I would recommend reading in its entirety. The formula below sums up the article well. They show how to make six figures a year with Google Adsense but in their formula it takes 40,000 page views a day.
[su_note note_color=”#f1f043″ radius=”8″]Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources. [/su_note]
40,000 blog readers a day is a worthy goal and I hope that all of us reach that goal but know that it generally takes years of dedication to a blog to reach that number of daily readers.
My advice, focus on creating consistent valuable content and listen to your audience. Discover your audience’s needs and create products and services to serve them. Next time, I’ll talk about my journey of creating a blogging course — one more way to generate income with your blog.