Statistics on why Branding is important for Small Business

Branding is Important for Small and Micro BusinessesAnd for those who love numbers...

Here are a few statistics for small business owners to remember when deciding whether branding is still a good idea:

*Source list compiled by, Kristie Tamsevicius by researching when the top branded were founded and using an article "The Top 100 Brands of 2003" from BusinessWeek


Branding a business is a vital part of growth.A case for personal branding:75% of buying decisions are based on emotion.

A case for defining a niche:20% of your customers will deliver 80% of your revenues.

A stronger corporate brand image will boost your stock price by an average of 5-7 percent.

Spending MORE on personal branding during a recession will bring a bigger return on your dollar!Branding your way to growthA 1998 PIMS study showed that increased marketing spending during the last recession achieved an average return on capital employed of 4.3%, compared to 0.6% for those that maintained marketing spending, and -0.8% for those that cut spending.

Did you know that a P.S. is 10 times more likely to be read than any other text in your sales letter?

"A brand should strive to own a word in the mind of the consumer."
Al Ries and Laura Ries

Check out this great article from Fox News:

Small Business Branding 101

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