Warning, This Is Going To Be A Lot Of Work. Do Market Research For Your Blog

Warning, This Is Going To Be A Lot Of Work. Do Market Research For Your Blog

You should do blog market research

Have you started blogging already?

Are you considering starting a new blog?

Regardless of where you are in the blogging process, I recommend that you set aside some time and do some market research.

It is important to check in on the digital pulse and see how you measure up. This is why you should do a digital check in once or twice a year.

Go find 5-10 blogs in your genre and go to town.

If you are unsure of how to find the top blogs in your field consider using Buzzsumo: http://buzzsumo.com/. They have a free version that is easy to use and provides some great details.

Find blogs with Buzzsumo

I would also recommend that you log out of Google or use Incognito mode and do a google search on your primary keyword phrase. Make a note of the blogs that come up on the first page.

If you wind up with mostly YouTube or news sites on the first page, go ahead and click to the second page. You are competing against other blogs in this instance.

So create yourself a simple little spreadsheet or document, grab a cup of coffee and dive in.

  • Who else is blogging about this topic?
  • How many comments do they seem to get on average?
  • How long do their blog posts tend to be? 
  • Are they active on Social Media?
  • What is their most active social platform and how often do they interact?
  • Review and ask yourself what you could do better?

You do not need to turn this into a massive scientific project but do pay attention to those in your space. Once you have done this research spend some time thinking about where you are now, where you would like to be and what you can do to get there. 

If you notice that your competitors seem far ahead of you, do not be discouraged. This just means that there is a lot of room for growth in your niche.

If you find that you are alone in your niche, then just make sure that people are searching for what you are writing. Sometimes a lack of competition is not a good thing but sometimes it is a gold mine in the waiting.​

Have you done competitor research and if so what did you learn from the experience?

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About the Author

Renee is wild for WordPress and on fire to empower small business owners with the inspiration, tools and strategies for a healthy blog. SMU CAPE instructor, developer, podcaster. Follow @Iteachblogging on Twitter. Get her FREE SEO Guide Here: https://goo.gl/gGrHC2

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