Quora is a different kind of social media tool. I like to compare it to Yahoo! answers. But the real question is how can you use Quora for your blog?
Quora is a platform where anyone can ask a question and anyone can answer the question. Then people can vote on which answers are the most helpful. This actually sounds a lot like Reddit on the surface but it is much different in reality.
How many people are using Quora on a daily basis?
According to his Quora answer it is a lot: https://www.quora.com/How-many-people-use-Quora-in-America
According to Hypestat Quora has about 3.8 million unique visitors per day. According to Alexa, 19.9% of them are from the US. So, about 722 k visitors per day are from the US.
Any site that has this kind of traffic is a site that blogger wants to pay attention. This is especially true because it is interactive. This is not like Huffington Post or some news site where they get a ton of traffic but you can't get involved in the conversation. This social platform is built for conversation and communication.
Why should you use Quora for your blog marketing strategies?
1. It has nearly 4 million visitors a day.
2. You can figure out what people are asking about your topic on a daily basis.
3. You can easily answer peoples questions and show that you are truly an expert.
4. You can learn from other experts in your field.
5. You can use this tool to develop relationships.
You will need to create a Quora Account
When you create your Quora account make sure and take some time to fill out your bio. Also, connect your Twitter, Facebook and LinkedIn.
Once you have done that just start easing into using Quora by searching on various topics. Go to town and enjoy the platform. It is a bit different then the others and is extremely active.
How to search on Quora
This can be quite a busy platform, so I wanted to show you in the screenshot below where to get started searching for topics.
How to save topics in Quora
You can add a topic to your home screen so that you can see quickly and easily access them.
Additional Reading: Jon Morrow just wrote a great piece on using Quora that you should check out.
Conclusion
I hope that you spend some time in Quora and that you get a great deal out of it. It is a great place to stop in and check the pulse of your topic. Be careful though, it can be quite addictive.
Just remember the secret is to add value.
I love Quora because it occupies a unique place in the world of web. On one end, there is the “book-Internet” — websites with deep information and timeless reference resources. On the other end, there’s the “television-Internet” — websites and services that focus more on newness and updates and conversations.
In the middle, almost entirely alone, is Quora. It has conversations and a constant stream of new posts…but it strongly features deep content with the qualities of timeless reference materials.
And you touch on this perfectly: anyone can ask questions, and anyone can answer…but the real value is in seeing deep advice from experts, and from sharing deep advice based on your own expertise. Love it!
Dave,
Thank you for this. You explained this perfectly.
-Renee’
My new mantra: if Renee’ says do it, just do it. I started commenting on blogs, my traffic went up instantly. I tried wordswag, loved it, use it all the time. So of course I checked out Quora and OMG! Too fun. Thanks for another great tip Renee’!
So glad to be of service. Good job on the increases there.
-Renee’