May 2

24 Ideas of what to post on Instagram when you lack inspiration


Let's be honest for a moment. Social media is tricky for business owners. Do you ever wonder what the heck to post on Instagram?

If you are like me you can stare at your phone and wonder, WTF am I going to share next??!!

We all know that social media is important. It is where the people are. As small business owners and bloggers (yes, you are a small business owner too), we must go where the people are.

Bonus: Download a free checklist of the ideas of what to post on Instagram.

There goes my people. I must follow them, for I am their leader.

― Mahatma Gandhi

Instagram is tricky. It can only be done from your phone and it is image or video based. If you are someone like me who spends most of their day at a desk, it can be challenging to come up with inspired Instagram post ideas. This is exactly why I am compiling this list of what the heck to post on Instagram for us.

When on social media do your best to be human. Don't just hide behind some cold hearted logo and think that you have to be a stoic brand.

In this video below by Gary Vaynerchuk he discusses a topic that I have come to believe in strongly. He says to document your business, not just create content. Check it out because it changed how I view social media.

Motivate and Inspire

  • Motivational Images
  • Inspiring Quotes
  • Be Funny


  • Behind The Scenes
  • A TipA Stat
  • Tutorial Videos

Be Human

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

Maya Angelou
  • Videos about your day
  • Good Morning
  • Happy Day Posts
  • Something incredible that you ate

Something at the office

  • Your workspace
  • Team members
  • Your favorite tool
  • The office is a mess
  • The office is clean for once
  • Your coffee pot

Share a story

  • Why you do what you do
  • A recent failure
  • A recent struggle
  • A problem that you solved
  • About someone who helped you

The ideas of how to promote your business on Instagram are endless but when put on the spot it is easy to go blank. Hopefully a few of these ideas will motivate and inspire you. The biggest key is to just show up. Remember that Instagram is Video and Images so mix it up. If you are relatable and helpful people will trust you. If they trust you, they will remember you and be more likely to do business with you.

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Instagram ideas, what to put on instagram

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  1. Hi Renee,

    Great tips to post on Instagram. We often confused what to share what not share on Instagram so that our followers love the post and new user interact looking the post. I know that moment is very tedious when you don’t have idea to share on Instagram, because I also a Instagram lover.

    You are so inspiring us to post some good things on Instagram. This is the best idea indeed. :) Motivating, inspiring, educate, being human all these things are very useful to know. Sharing story sounds good for Instagram where you can post the recent failure, struggle, problem that we solved easily or about the someone who helped me. Nice guideline, now it become easy to share new things daily. I used to post only my images, the places images where I go for travel etc.

    Very hot ideas to keep updated yourself with amazing post in Instagram.
    Thanks for it.
    – Ravi.

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