Do you want to create a content upgrade but don't want to hire a designer?
You can create nice looking swipe files for free and I promise you that creating the document will not take long.
Now, creating the content, is a whole other beast.
I leave that beast to you.
In this quick tutorial you will learn how to create a nice looking checklist that you can give to your newsletter subscribers.
Remember, a content upgrade does not need to be complicated.
As a matter of fact, people don't want complicated.
Frankly, people hate complicated.
So give your readers a quick win. Solve a problem that they have in the quickest possible manner. People love short checklists that save them time.
- An idea
- Google Drive
- Go to Google Drive https://drive.google.com/drive/
- Click on New
- Click on Google Doc
- Click on Table
- Highlight Mouse on Insert Table
- Create a 3 x 6 table (or longer)
- Make Row 1 and 3 smaller (see video for reference)
- In First Column type in the #1
- Make #1 font size
- In Second Column Write Your First Tip
- In Third Column: (see video for reference)
- A. Click Mouse in Column
- B. Click on More
- C. Click on Bullets
- D. Add Box Bullet
- E. Change font size
- In middle Column (second row) Type in sub bullet points
- A. Click on more
- B. Click on bullets
- Select row 1 and 2 with mouse
- Place cursor in first column of row 3
- Ctl + V to paste a duplicate of the first 2 rows
- Repeat this process for required number of steps
- When creating a checklist as your content upgrade, do not feel the urge to write a long description for each point. Do not turn the checklist into a blog post. If the reader forgets a note about a certain point, they can always reference back to your full length post.
Tips on Creating An Effective Checklist
Zero in on killer items. Effective checklists do not try to spell out everything that team members--who are experts in their specific fields--already know. "Instead, they provide reminders of only the most critical and important steps--the ones that even the highly skilled professional using them could miss," writes Gawande.
In the world of medical checklist are critical. This means that they know how to effectively create a checklist. Their point here is worthy no matter the industry.
When creating a checklist as your content upgrade, do not feel the urge to write a long description for each point. Do not turn the checklist into a blog post. If the reader forgets a note about a certain point, they can always reference back to your full length post.
Note: Remember to link to a related blog post in your checklist.
From: Household management 101
Follow them on Twitter: @HouseMgmt101
Good checklists have some or all of these qualities:
- Brief (rule of thumb is 5-9 items) (this is more critical for READ-DO checklists than for DO-CONFIRM checklists)
- Big, easy to read type (use uppercase and lowercase text for ease of reading)
- Few lines on each page (for most things best to be only one page long)
- Lists the most important (and/or most often forgotten items), while not having to list every single step and possible contingency
I hope that this tutorial helps you create your next content upgrade. Just remember, keep it simple and people will keep coming back for more.
If you want to know step-by-step How to give away your content upgrade check out my big fat tutorial on content upgrades.